Video production is the process of creating video by capturing moving images (videography), and creating combinations and discounts of parts of this video in live production and post-production (video editing). In most cases the captured video will be recorded on the most current electronic media such as SD cards. Video tape capture has become obsolete and solid state storage is reserved for only storage. It's the equal of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video production is the art and service of creating content and delivering a finished video product. This can include production of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator using a professional movie camera at a single-camera setup (aka a "one-piece group"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a tv studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set structure on the Corporate Video Production backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod to get a locked-down, stable shooter;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to portray natural motion
- integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen from the finale of the film Grease;
- with a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is basically the entire process of creating a video. Whether it's a short film, a full-length movie, company advertising video, tv commercial, music video, or other sort of film, the procedure may vary somewhat with the particulars, but the general process is fundamentally the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this article, we will attempt to provide you with the clear definition of video production by explaining the entire process of video production.3 Chief Stages of Video Production
This is the planning phase. There'll be no recording in this procedure, just preparation.
- An idea is shaped
- The script is written
- The cast is selected
- The audio and video crew members are chosen
Scene locations are selected, the script is edited and revised if necessary, and a summary of the whole recording process is made.
There are lots of additional factors that have to be reviewed as well. Proper lighting for each scene is critical.
Once all of the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to the next scene. This process repeats until each scene in the movie was shot. After each scene has been properly shot, it's time to move on to the next stage of post-production.
Post-production covers all activities that are performed after the actual shooting of the movie was completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are many businesses that offer video production as a service. This allows companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be prosperous, there needs to be much more behind it than only a guy with a camera. The video must be targeted and distributed correctly, or the movie is only going to reach a few of potential customers. A video describing a general overview of your products and/or services is great if you've got a stand-out market, but if you have competition, your movie must show the potential client why they should choose your business over your competitor's company. For this reason, you may achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the right platforms to achieve the maximum number of individuals who may be interested in your company's services.
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